Campaign, ad set and ad tables — plus any breakdown exports:
country, region, age, gender, placement, platform, device, time of day.
CSV, or XLSX with internet on.
To get breakdowns: in Ads Manager open Reports, add a breakdown (Delivery → Country / Age / Gender / Placement / Platform / Impression device / Time of day, or Time → Day), then export. Each breakdown is a separate export; drop them all in here together. Time-of-day exports come in either the ad account's time zone or the viewer's — the dashboard reads which from the column heading and labels it.
Accounts are created when you import. Use the dropdown to move one between agencies.
Everything in your export is stored either way — this only controls which columns are on screen. Expanding any row always shows every metric it has.
Your targets above are in the base currency. Every account that bills in something else is converted to it before anything is added up — an account spending in VND cannot be summed with one spending in USD, and a total that tries reads roughly 26,000× too high. An account whose currency has no rate here is left out of totals and named on the page, never quietly converted at 1:1.
| Currency | 1 unit = … base | 1 base = … unit | Rate dated | Used by |
|---|
Rates are typed in, not fetched — this file never talks to the network. One rate per currency is applied to all history, so a long back-series is measured on today's rate rather than each day's. That is the right call for comparing campaigns and the wrong one for restating past months in a ledger; if the rate has moved a lot, re-state the rate and read older days as approximate.
The seeded rates are mid-market — the interbank reference rate, which is the neutral basis for comparing accounts against each other and against a target. It is not what the money cost you: Meta bills in the account currency and your card or bank converts at its own rate, typically mid-market plus a spread, so real cost per conversion runs slightly above what these figures show. Comparison is the job here, so mid-market is the right default — swap in your settled rate if you need the number to tie back to a bank statement.